Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki
I liked this book a lot and here are the 3 Do’s that I found in this book.
1. Do Enchant Your Boss: This advice may seem pretty simple and common sense. As most of us know, common sense does not translate to common practice. So, Guy Kawasaki explains the why and the how of “wowing” your boss. For many companies if this simple advice was followed then many of the strategic initiatives that start out at the CEO level will probably not flounder and fail by the time these initiatives reach the line manager or the floor employee. Those folks who have become cynical and live in Dilbert’s world, this advice may not make sense. For the rest of us, the process laid out by Guy Kawasaki of how to drop everything to work on your boss’s request is definitely a pretty good advice.
2. Do Track Your Decisions: By tracking your own decisions, you will be able to see how you reacted to enchantment by others. Since there are folks who are unethical and will try to enchant you for nefarious reasons, by tracking your own decisions you will be able to find out how you get taken advantage of and how you can get better at not being unethically enchanted.
3. Do not ignore the small guy: In this day and age taking time to reach out to folks that are starting out or are not big in your world is an approach that will work. Guy Kawasaki follows his own advice and it shows in the way he uses Twitter by following everyone that follows him and he also mentions that he tries to answer almost all of his email. There are many stories about Guy in the blogosphere about how he takes time for small time bloggers, answering their questions, giving interviews as much as his time permits. So, definitely a great piece of advice for any one trying to enchant.
Since my book review is to focus on only 3 Do’s and not more, the above ones are my top Do’s at this stage of my life.
If you have read this book then what other ideas or advice did you like?