Seth Godin: Blogger to Author
I am now reading my fourth book of Seth Godin called “Linchpin” and so thought of writing a little bit about Seth Godin. I am not sure whether Seth Godin started out as a blogger before he wrote his first book. However, he has a very successful blog and has written 13 books so far. Here is his bio from his blog that I copied over.
SETH GODIN has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.
American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box is a call to action about the initiative you’re taking – in your job or in your life, and Seth once again breaks the traditional publishing model by releasing it through The Domino Project.
As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.
His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.
If you clicked his blog and read his full bio then I am sure you will be as much impressed as I am with all of Seth’s accomplishments. For more info on him you can go to Wikipedia too. The books that I have read so far are “Tribes”, “Small is the new big” (could not finish it) and “Poke the Box”. Here is my review of “Poke the Box“.
As I mentioned before, I am currently reading the book “Linchpin” on iBooks. This book has been on my list from quite some time and is also one of the “99 Business Books” from the Personal MBA site, a blog by Josh Kaufman (that gives me an idea to write a blog post on Josh Kaufman who turned an author this year). I picked up “Linchpin” this week was because one of my friends who is undergoing Executive Management Training was told to read this book and give a presentation of the ideas from this book to his class. That piqued my interest in this book again.
Since Seth Godin has written 13 books and since he also blogs, some of the material that you come across is repetitive. I am already seeing that in the book Linchpin even though it is only my 4th book of Seth Godin. So, some examples are repeated and some ideas too. Because I have developed the ability to skip sections if they are familiar , I am able to go through this book pretty quickly. The idea is to get some immediate do’s that I can start doing right away. And so far there are plenty in Linchpin.
Watch out for my book review of “Linchpin” and if you have never heard of Seth Godin before then subscribe to his blog or read any of his free eBooks.
Thanks for reading and let me know if you liked this post.